Put A Call To Action Everywhere
February 2nd, 2008 by LoadRunner
That’s right. Write it on all your marketing materials.
A call to action is telling people what they should do next. When reading something we all look for something we should do - call, read, buy, go to, sign up, listen … We want to be told what we ought to do and if the headline or copy are compelling, we stay until the call to action appears.
It’s polite and expected of you when you are doing business to tell people what to do. Just remember to be nice about it!
Look over everything before it leaves your hands and listen to the feedback your clients give you. Be sure you see a call to action at the end of each document.
Check everything that goes out with your business name on it to see that it has a call to action telling readers what you’d like them to do. It should also have your phone number, fax number, web address or email address. Tell people how to get in touch with you.
Look at each of the following. They are meant as examples for you.
* ads in newspapers and magazines and listings like Yellow Pages
* your business card
* every page of your web site
* email newsletters
* blogs
* your emails
* handouts when you give any kind of talk or course
* radio or tv - whenever you speak
* your books
* whatever you send out by email – documents you have written – word processed, spreadsheets, or pdfs
* ebooks or articles or anything you are giving away OR selling
* anything you give out like pens, mugs, magnets
* etc…
You can think of more. Look around you for ideas. Cereal boxes, newspapers, magazines, bags from stores all have a way (if they’re good) to get in touch with the supplier. Use them yourself. It costs you nothing and makes it easy to be found gain.
Share them with me and ASK FOR WHAT YOU WANT!
Trudy Van Buskirk, entrepreneur and founder of Smallbizbuilder, has been helping small business owners be better marketers since 1980 and publishes a free ezine full of valuable marketing tips, resources, and books designed to create business success. Go to her website at http://www.smallbizbuilder.com Here you can get more products and programs to grow your business easily.
Tags: business card, cereal boxes, document check, email newsletters, free ezine, gain share, magazines, marketers, marketing materials, marketing tips, mugs, Newspapers, number web, phone number fax, small business owners, spreadsheets, trudy, valuable marketing, written word, yellow pages
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